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I almost didn't notice the change, since both channels seem to be half-filled with reruns of shows first broadcast on channels like Bravo, E!, VH1, etc. So I was curious to read up on exactly what's going on: http://www.thewrap.com/esquire-network-boss-expects-style-network-transition-will-be-natural-and-intuitive/
This is just part of the article:
"In what seemed to the outside world as an eleventh hour decision, NBCUniversal announced two weeks ago that Esquire Network would replace Style instead of previously announced G4.
On Monday, the transition occurs in 75 million American homes and the new male-centric network’s boss says that Style’s predominately female audience may not be totally put off by the new programming.
“Certainly, we’re focused on establishing a decidedly masculine experience but it’s absolutely going to be a brand that’s very accessible and very welcoming to women along the way,” Esquire Network’s president, Adam Stotsky, told TheWrap.
Stotsky, who took over G4 last year and formerly served as NBC Entertainment’s president of marketing, pointed out that Esquire Network, like the magazine, should see some overlap in interests between men and women.
“We can turn to the readership of the magazine, which is on average 30 percent female,” he said.
“And we believe most of the programming we’re putting on-air will be a natural and intuitive transition for the Style viewers,” he continued. “Obviously, our programming areas are based on some of the same content areas as Style, just with a more male focus. So, whether it’s fashion and style, whether it’s architecture, travel and adventure, food and drink, much of the content area has had a place on Style and certainly is the focus of Esquire Network. So, we think it’ll be a natural and intuitive transition.”"
I'm personally getting a little tired of all of these networks, only 20% of whose content is original, while the rest is just reruns of material we've seen at least once .. and often multiple times .. on other channels!