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Here is a link to the article: I quoted one small piece below.
"......Whether trying a mid-career switch to a new industry or going from the military to the private sector, most frustrated job hunters are making the same few mistakes, says one expert. Here's how to avoid them.
Just one small problem: Most people are really bad at explaining why an employer should hire them when they have no experience in the field they're trying to enter. And that is a virtual guarantee that they won't get hired. "Job hunters often don't seem to understand how important this is," observes Katharine Brooks, Ed.D., head of liberal arts career services at the University of Texas at Austin. "But with so many experienced people looking for work, if you are trying to change fields or industries, the burden is on you to spell out exactly why you'd be the right fit for the position. Don't expect the employer to figure it out. That's your job."....".