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So, let's think about this, if only just for a moment. It is the problem when CMS arbitrarily sets a reimbursement fee and also a problem when it says that different locales can/ should adopt different pricing.
On one hand, the free market system (the favorite of GOP) is that every company should be able to seek the lowest cost and to upcode their own fee and when given that opportunity - they complain.
So corporation / private labs are unwilling to do this, because they are national entities and if they bill for Test#1 in State A for X$ and then want to project it across the nation - regardless of cost (which always includes labor, taxes, overhead, etc). What they would do, is to find the highest reimbursement rate and apply that to every state. - which increases dollars to their pockets.
The other part of this article omits is that although they may have a lab situated in Location A - but doesn't necessarily perform the testing at the locale. So if the "rent-cost" is high in State A - but the testing is done in State B - the pricing should be assigned for State A, where the testing is not performed.
Funny how that works - which is what these labs / pricing scheme that the author is complaining about - reimbursement fees. It's like saying that the rent in NM, should and is the same as NY.
The author is assuming that no one understands how lab billing actually works - and the author of this thread appears to be among those who haven't a clue. The Forbes author is simultaneously saying that they want "fee for service", but only on their terms.