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September 21, 2013
Ad Campaigns Compete as Health Law Rollout Looms
WASHINGTON — President Obama waged a fierce fight to pass his health care law four years ago. But as his administration prepares to put it in place, he is facing an aggressive Republican campaign to prevent a successful rollout and deny him his most important legacy.
Starting this week, the White House will kick off a six-month campaign to persuade millions of uninsured Americans to sign up for health coverage as part of insurance marketplaces that open for business on Oct. 1. If too few people enroll, the centerpiece of the president’s Affordable Care Act could collapse.
But instead of offering the kind of grudging cooperation that normally follows even the most bitter of legislative battles, Mr. Obama’s foes have intensified their opposition, trying to deepen the nation’s anger about the health insurance program, which both sides often call Obamacare.
Across the country, Republicans are eager to prevent people from enrolling, fearing that once people begin receiving the benefit they will be loath to give it up. And in Washington, lawmakers have cast the law as the evil villain in a legislative melodrama about the budget that is barreling toward another government shutdown.
One group called Generation Opportunity distributed a Web video last week showing a creepy-looking Uncle Sam peering between a woman’s legs at a gynecologist’s office.
“Don’t let government play doctor,” the video says at the end. “Opt out of Obamacare.”
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