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If you live by the image, you die by the image. She made her money and has now fallen out of favor. Happens to TV stars all the time. Why not cooking gurus?
I watched it. Wasn't really worth the time and effort.
At issue is not the fact that she admitted use of the word a couple of decades ago, or even more recently.
The issue that has caused her cooking kingdom to crumble is that in the opinions of corporate PR flacks that most American consumers found the whole of the "old time Southern Belle" persona to be objectionable, and so the corporations decided to dump her before her association with them could lead to profit and reputation damage.
The wife of my professional partner in our corporation that manufactures all of our patented devices for 4wd enthusiasts is a second generation California native descended from Scotch/Irish/Swedish dust-bowl immigrants from Oklahoma, not only physically resembles Deen, but nearly worships her recipes, and has even begun to adopt Deen's drawl when speaking of cooking.
It's vastly amusing, when one considers that her husband is an archetypically huge former black pro football tackle.
He just rolls his eyes, smirks and snarkily imitates a distorted caricature of a black sharecropper's accent, much to his wife's dismay.
He's a Georgia native, and his only comment has been that he believes Deen's parents just didn't raise her properly, and that he's grateful that his family wasn't as damaged and prejudiced as it appears Deen's may have been.
It appears that his wife's frequent use of Deen's recipes is going to be sharply curtailed - both of them have been diagnosed with a pre-diabetic condition that requires that they lose about 15% of their current body weight, and stop eating primarily fried, fatty, sugar and carbohydrate laden foods if they don't want to become diabetic.
So......Was it a boycott? Was it censorship?
No. Not even close.
I've occasionally had the unpleasant task of telling a competent long time supplier, when the state they were located in enacted anti-gay, anti-abortion, anti-immigrant, anti-woman, or other objectionable legislation I felt was ethically wrong - that I could not in good conscience contribute to that state's financial health, and that there are things that are far more important to me than profit margin.
Deen's whole revealed public and private persona was sufficient cause for her to be dropped by numerous corporations who realized that retaining her would cost them tremendous amounts of business and sully their reputations.
Posted by alferdpacker