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EVENT: Politics and User-Centered Design, April 6 2004

User-centered design is an excellent framework for developing successful websites that your visitors will find easier and more enjoyable to use. As a process that spans the entire design and development timeframe, including up-front user research and iterative testing and development, UCD is becoming more widely adopted by all types of organizations.

However, as important as tactics such as user and task analysis, use cases, and usability testing (to name just a few) are in the UCD process, it's nearly as important to manage the politics of design. This panel will discuss ways to simplify office politics, keep the users' needs and preferences front and center, and deliver the best designs possible.

Registration is closed for this event.

Event Details

When Tuesday, April 6, 10-11:30AM
Where AARP
601 E St, NW
Washington, DC [ directions ]
Agenda 9:30A - Registration and refreshments
10:00 - Opening remarks
10:15 - Moderated panel discussion

Speaker

Mark Carpenter, Director, Web Strategy & Operations, AARP Services, Inc.
Mark has been with AARP and ASI since 1994 and has been integral in the development of the Association's Internet strategies. In his current role, he is tasked with delivering an online presence for AARP that increases member relevancy, attracts new members, and serves the Association's social mission.

Moderator

Thom Haller, Principal, Info.Design
Thom Haller helps organizations and Government agencies improve the structure of electronic and print information and measure improvements in individual and organizational performance. He is an instructor with The University of Maryland's Professional Writing Program, Johns Hopkins University's Professional Communication Program, and Georgetown University's Center for Professional Development.

Panelists

Bill Hall, Deputy Director of the News Division, Office of the Assistant Secretary for Public Affairs, US Department of Health & Human Services
Bill is the co-manager of the Health and Human Services' website. He led the effort to redesign the HHS website a year ago using a user-centered design approach. He now co-manages the continued design, usability testing, and maintenance of the site.

Mike Lee, Manager of Creative Web Development, AARP Services, Inc.
Mike has responsibility for design and development for AARP.org. Prior to joining AARP, Mike oversaw the re-architecting of the content structure of the corporate web properties of AIG, one of the world’s largest insurance companies. Mike is also an accomplished instructor in graphic design, he has taught courses for 10 years at the Maryland Institute College of Art.

Whitney Quesenbery, Principal, Whitney Interactive Design
Whitney is current president of the Usability Professionals' Association and is an expert in developing new concepts that achieve the goal of meeting business, user and technology needs. Whitney was previously Senior Vice President of Design at Cognetics Corporation, where she worked with companies such as Novartis, Deloitte Consulting, Lucent, McGraw-Hill, Siemens, Hewlett-Packard, and Dow Jones.

Janice (Ginny) Redish, President, Redish & Associates, Inc.
Since 1992, Ginny has been working with private companies and government agencies as a consultant in usability and documentation. She is co-author of User and Task Analysis for Interface Design and A Practical Guide to Usability Testing. Ginny is the former founder and director of the Document Design Center at the American Institutes for Research. She will be the keynote for the 2004 Usability Professionals’ Association conference.

Registration

This event is now closed.

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