Thinking About Starting a Business?

By: AARP.org | Source: AARP.org

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More and more boomers are taking the entrepreneurial route. But starting a business is a risky venture. Before taking the plunge, take a hard look at yourself, your finances, and your business ideas. Research, network, and plan, plan, plan.

Analyze Yourself
  • Do you have the confident, take-charge personality it takes to run your own show?
  • Does your family support your entrepreneurial project?
  • Do you have the tenacity to stick with it?
  • Are you ready for a significant time commitment? Starting a business often involves more than a 40 hours a week.
  • Are you comfortable with a certain level of uncertainty and chaos?
  • Are you a risk-taker?
 
Identify Your Product or Service
  • Take the time to choose. Carefully compare the pros and cons, the risks and benefits, of each type of business.
  • Look for a business that allows you to specialize and fills a growing need.
  • Learn the business by working for someone in the same business first.
  • Pick something that you will enjoy doing.
 
Know the Financial Risks
  • Don’t use your retirement income to start a business. Consider a small business loan to get you started.
  • Know that you have the resources and cash flow to cover a start-up period of a year or more.
  • Consider “moonlighting,” that is, starting a business in your off-hours while still working. But avoid all possible conflicts with your existing job.
  • Beware of self-employment scams.
 
Develop a Good Business Plan
  • A business plan shows why your idea is workable, how your business will operate, and how much your income and expenses will be.
  • The checklist for starting a company from the Small Business Administration is a good place to start. It helps you assess your situation, identify a niche, analyze the market, and organize your finances.
  • It’s not enough to have a good product. You must know how to market and sell it. How will you reach your targeted market? What will make people buy your product?
  • Use the online workshops and templates from the Small Business Administration to help you develop your plan.
 
Get Help
  • Contact SCORE—Counselors to America’s Small Business—for free, confidential counseling on starting up a business.
  • The Riley Guide has links to many sources of help for setting up your small business.

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