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When Free Trials Aren't Free

You can get hit with surprise bills — thanks to a dubious practice called "negative option marketing".

Chances are someone you know has been stung by a free trial offer that turned out to be anything but free. As many as 29 percent of Americans have been victimized by online marketers using a dubious practice known as negative option, according to a recent survey by Visa, the credit card company. … Back to Article

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