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AARP The Magazine

Using Crowdfunding to Start Your Business

It could revolutionize how people raise money for small start-ups — or expose unwary investors to financial peril

En español | Like many entrepreneurs, Jim Martin built his big idea in the garage. Martin, a 55-year-old associate professor of exercise and sport science at the University of Utah in Salt Lake City, fashioned a pedaling workstation from an old recumbent bicycle and some lumber. The bike-desk, he thought, would not only help deskbound workers pump off the pounds, it could also make a great business. … Back to Article

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