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Working With Older Clients

Resources for Financial Professionals

AARP has free information and resources to help you meet the needs of older clients and customers. We want older people to succeed and thrive in preparing for and navigating retirement. Helping you ultimately helps our members — a win-win situation for all.


AARP is pleased to offer complimentary webinars for the financial industry.

Communicating with Older Clients: Part 1 (archived)

View this AARP and Insured Retirement Institute (IRI) presentation on how to communicate effectively with older people who may face social, generational and family challenges. Download the presentation (PDF).

Communicating with Older Clients: Part 2 (archived)

View the second installment of the AARP and the Insured Retirement Institute (IRI) presentation on how to communicate effectively with older people who may be facing physical and medical challenges. 


A Financial Professional’s Guide to Conducting Seminars for Older Investors (PDF)

With the growth in “free lunch seminars” and other events targeting seniors, this guide developed by AARP and the North American Securities Administrators Association (NASAA) highlights best practices for holding marketing or educational events that will build trust and attract clients. The information can help compliance officers and practitioners alike avoid the practices that most often cause concern among attendees and regulators. Further, it addresses sound basic practices in communicating to this population.
Consumer Financial Protection: Opinion of People Age 50+ (PDF)

AARP recently commissioned a nationwide survey to understand public opinion on consumer financial protection issues. The results show nearly unanimous support for numerous consumer financial protections.


Retirement Made Simpler

Three trusted organizations — AARP, Financial Industry Regulatory Authority (FINRA) and the Retirement Security Project — make it easier for you to help your employees retire with confidence. Learn how to automate your 401(k) step-by-step.

AARP Free Lunch Monitor Program

Nearly 6 million people age 55 and over attended a free lunch seminar on financial issues in 2009. While most who attended thought they were pursuing an educational opportunity, 40 percent were asked to buy a product. This national program equips consumers and volunteer mystery shoppers with information and checklists on what to watch out for when attending such events.

If you would like to obtain a large quantity of booklets or have any questions, please contact Michael Herndon, Manager of Financial Security Institutional Outreach, at

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