Highlights

Open

Contests and
Sweeps

Dream Vacation Sweepstakes

10 weeks. 10 amazing trips. Seize your chance to win!
See official rules. 

Driver Safety

Piggy bank on the road - AARP Driver Safety

Take the new AARP Smart Driver Course!

PROGRAMS

AARP Foundation Tax-Aide

You can get free, face-to-face tax assistance nationwide.

Money Matters Tip Sheets

Download and print out these PDFs to help with your financial matters.

AARP Books

Visit the Money Section

Enjoy titles on retirement, Social Security, and becoming debt-free.

webinars

Learn From the Experts

Sign up now for an upcoming Money webinar or find materials from a past session. 

Jobs You Might Like

most popular
articles

Viewed

Commented

Ask Sid:

Retailers’ Charity Programs Offer Benefits for Everyone

Q. It seems that more retailers have charity-related discounts this holiday shopping season. Is this altruism or savvy marketing?

A. It’s both. With consumers expected to spend less this season, both on holiday gifts and donations to charity, more retailers are running promotions tied to charities “and putting more focus on communicating those efforts to their customers,” says Ellen Davis of the National Retail Federation, an industry trade group.

Such “cause-related marketing” campaigns typically involve the retailer donating a portion of what shoppers spend to specific charities. This year, some are also rewarding customers with coupons or future rebates.

Whether or not they’re getting a price break, shoppers get to feel good after making effortless donations to worthy causes. Charities win by getting money in an economy where contributions have decreased. And stores may benefit most of all. They get a hefty tax deduction for the donations, an increase in store traffic, and good publicity. Also, even though “there’s no indication these programs increase sales,” Davis says, “they likely do increase customer loyalty toward that retailer.”

The programs include:

• Macy’s Thanks for Sharing campaign earns the shopper a 10 percent reward on purchases made through Dec. 31, with a rebate card issued in February. But it requires a $25 enrollment fee, of which $10 goes to the Make-a-Wish Foundation, the American Heart Association and the Breast Cancer Research Foundation.

 

• Mandee’s Soles4Souls provides a coupon for 20 percent off one item in exchange for an in-store donation of a pair of gently worn shoes through Dec. 24.

 

• Target donates $2 to St. Jude Children’s Research Hospital with the purchase of its store-redeemable GiftCoins through Dec. 24.

 

• Toys “R” Us continues to seek cash and merchandise donations for its Toys for Tots program, but this year it will also donate $1 worth of toys for any person who becomes a “fan” at Facebook.com/Toyrsrus or Facebook.com/Babiesrus through Dec. 24.

Sid Kirchheimer writes about health and consumer issues.

 

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Money blog

The Cheap Life

Jeff Yeager Cheap Life Ultimate Cheapskate AARP YouTube web series save money

Catch the latest episode of The Cheap Life starring Jeff Yeager, AARP's Ultimate Cheapskate. Watch

Discounts & Benefits