Get free help preparing your taxes from AARP Foundation Tax-Aide. Find a location


You Could Choose Your Dream Vacation

Contests and

AARP’s Superstar
2015 Contest

Sing for a chance to win $5,000! Enter AARP’s Superstar 2015 Contest!
See official rules.

Driver Safety

Piggy bank on the road - AARP Driver Safety

Take the new AARP Smart Driver Course!

AARP Books

Visit the Money Section

Enjoy titles on retirement, Social Security, and becoming debt-free.

Jobs You Might Like

most popular


Ask Sid

Which Companies Have the Best Customer Service?

Index rankings reflect consumer satisfaction

Q. It seems most companies I deal with provide a poor customer experience. How do I find businesses that get it right?

A. Check the American Customer Satisfaction Index (ACSI), affiliated with the University of Michigan. Since 1994, it has measured customer satisfaction of products and service of more than 225 companies in 47 industries.

See also: How to get live customer service.

Rankings on a scale from 0 (worst) to 100 points (best) — measuring customer expectations, perceived quality and value, customer complaints and loyalty — are based on annual interviews of more than 70,000 U.S. consumers.

You can check scores by company name or industry. Since the inception of the index, overall customer satisfaction hit its lowest point in early 1997, peaked in mid-2009 and has been sliding since.

Some standout companies, based on the most recent ACSI report: Florida-based Publix is the highest-rated supermarket, with a score of 84 — the chain has managed to hold the top slot for 16 consecutive years; Southwest is the top airline (81); Barnes & Noble and Costco are the best specialty retailers, both with scores of 82; Nordstrom (82) edges out Kohl's by one point as the best department store; Amazon (87) takes highest Internet retailer honors; and Charles Schwab rates as the best Internet brokerage firm (80).

Another reliable source about the customer experience, of course, is Consumer Reports, whose product and company ratings are based on its own independent testing and detailed surveys of more than 1 million consumers each year. Many Consumer Reports rankings are available only to subscribers, but you can find print issues at most libraries.

Also of interest: Know when to quit seeking resolution. >>

Sid Kirchheimer writes about consumer and health issues.

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts


Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

The Cheap Life

Jeff Yeager Cheap Life Ultimate Cheapskate AARP YouTube web series save money

Catch the latest episode of The Cheap Life starring Jeff Yeager, AARP's Ultimate Cheapskate. Watch

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

membership benefit financial college aarp

Advice on saving for education from AARP® College Savings Solutions from TIAA-CREF.

AARP Credit card from Chase

Members can get cash back rewards on purchases with the AARP® Credit Card from Chase.

member benefit aarp financial service auto insurance

AARP® Auto Insurance Program from The Hartford offers members no-cost quotes.

Member Benefits

Join or renew today! AARP members receive exclusive member benefits & affect social change.

Advance your skills. Transform your career.

Explore your learning possibilities.