Now hear this: Many radio stations offer half-off gift certificates and other wallet-sparing bargains for local events, restaurants and retailers through their websites. Just look for aptly worded tabs, such as Chicago’s B96 “Chicago 1/2 Off,” Boston’s Mix 104.1 “50/50 Deals” or Philadelphia’s 98.1 “Half-Off Deals.” Offers change frequently and are sometimes available on a first come, first served basis.
Another route: Type the name of your closest city and “half off” with no spaces in the Google search box—such as “atlantahalfoff”—and you may find a link ending with mediawebconnect.com. Or try typing the station’s call letters and mediawebconnect.com, such as http://wbzw.mediawebconnect.com for Pittsburgh’s B94. These websites work with local radio and TV stations to provide such offers, which often involve buying two gift certificates for the price of one.
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Sid Kirchheimer writes about consumer and health issues.