Divided We Fail Commercials

Source: AARP.org | July 17, 2007

Building on AARP's "Future Champions" advertising campaign, the multigenerational focus of the ads reinforces the Association's Divided We Fail initiative. It was created to bring together unlikely groups who share a common goal of ending partisan gridlock to address our nation's most challenging domestic problems. The ads also debut a Divided We Fail mascot, a new animal created by combining a donkey and an elephant that represents bipartisanship.

"Way Too Important / Divided We Fail"

"Too Young / Divided We Fail"

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