Tough Times for Local Radio
By: Source: AARP.org Date Posted: 2005-10-14 09:56:00-04:00
As satellite and internet radio become more and more popular, local radio stations are re-examining how they keep listeners and advertisers. Many are focusing on Generation Next, but Bob Levy, columnist for the Washington Senior Beacon, thinks they are missing the boat by not targeting older listeners with more buying power.
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