Marketing in the Age of Personal Authenticity
By: Source: AARP.org Date Posted: 2005-02-04 15:37:00-05:00
Nothing seems to tell us more about ourselves than what we buy and what we want to buy. The factors that go into these decisions drive more than just our purchases - they influence our whole culture. So, in studying what we buy - we find out who we are - and no one does that with more authority than Prime Time Radio favorite, one of the country's leading consumer experts, Barbara Caplan of the Yankelovich Monitor. Back for her annual visit, she and host Mike Cuthbert discuss her latest in-depth research on how we are likely to be spending our money and what that says about us.
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