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Social Media: How Connected Are You?

How Americans 50 and older use technology

Thanks to technology, we have lots of ways to reach out to others. Do Americans 50 and older use social media and devices differently than younger people?

To find out, AARP Bulletin teamed up with the independent research firm of SSRS on a national poll. Here's what they found.  

Do you use any social media? 

Ages 18-49
50-plus
Yes

 
69% 38%
No

 
31% 62%

                           
Which of the following social media do you use?

Ages 18-49 50-plus
Facebook  
91%
 87%
Google Plus  
11% 7%
LinkedIn  
17% 19%
Twitter  
22% 10%
Other  
46% 42%


How many social media accounts do you have?

Ages 18-49 50-plus
1 or 2  
60% 78%
3 or 4  
23% 14%
5 or more  
17% 5%


What is the main reason you use social media?

Ages 18-49 50-plus
Keep in touch with family/friends  
51% 54%
Keep an eye on kids/grandkids  
2% 8%
Networking for job/job search  
6% 4%
Find old friends  
7% 4%
Keep up with what others are talking about  
12% 9%
Something else  
22% 21%

How often do you post on your social media pages?

Ages 18-49 50-plus
1 or more times a day  
24%
23%
At least once a month  
23% 22%
Less than once a month  
15%
19%
At least once a week  
36% 28%
Do not post on sites  
2% 8%


 Why don't you use social media sites?

Ages 18-49 50-plus
Not interested/waste of time  
67% 58%
No Internet access  
21% 28%
Safety/privacy concerns  
17% 21%
Don't know  
1% 4%

Do you own an iPad or tablet computer?

Ages 18-49
50-plus
Yes  
25%
20%
No  
73% 78%

Use of landline vs. cellphone

Ages 18-49 50-plus
Cellphone only  
46%
15%
Both landline and cellphone  
47% 74%
Landline only  
7%
11%

Do you plan to get rid of your landline?

Ages 18-49 50-plus
Yes  
11% 8%
No  
87%
91%

Study of 1,000 adults age 18 and over conducted by SSRS, July 18-22, 2012.  

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