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The Myths and Marketing of Growing Old

How to grow old gracefully in America’s youth oriented culture

In her book, Never Say Die Susan Jacoby takes a hard look at the business of aging and death. She does not waste time discussing funerals arrangements but insightfully examines the money, time and energy spent denying that death happens. Dismantling myths such as “65 is the new 40” to anti-aging marketing to plastic surgery with persuasive research. She explains the ways we avoid the fact that death will come to us all eventually and there are ways to prepare ourselves for it as well as those we love.

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