More and more websites make it easy for you to spread your wealth around a little bit — or, more accurately, in little bits. Online microgiving — or microphilanthropy — is powerful, efficient and popular because, at very low cost, it connects contributors and their social networks with causes. Many charities like the "micro" approach, too, figuring that it's better to raise lots of small contributions from a large number of people instead of a few large contributions from a handful of donors. … Back to Article
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