En español | Colorful and cool might say it best. In this slide show of photographs by Simon Bruty, Jeff Gordon and his Hendrick Motorsports team go through a typical routine before and on race day as they prepare for this year's NASCAR Sprint Cup Brickyard 400. Whether suited and helmeted for the race or advocating for the Drive to End Hunger, Gordon never loses his steely gaze on the ultimate goal: getting #24 to the checkered flag first.
Markers at the ready, Gordon waits to sign memorabilia at a special autograph event that generated a long line of fans. He also reaches out online to his fans through Facebook and Twitter: "I want to hear from them, I want them to hear from me, and I want them to know how much they mean to me." — Photo by Simon Bruty8 of 15
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