En español | Colorful and cool might say it best. In this slide show of photographs by Simon Bruty, Jeff Gordon and his Hendrick Motorsports team go through a typical routine before and on race day as they prepare for this year's NASCAR Sprint Cup Brickyard 400. Whether suited and helmeted for the race or advocating for the Drive to End Hunger, Gordon never loses his steely gaze on the ultimate goal: getting #24 to the checkered flag first.
His helmet visor raised, Jeff Gordon waits for the call for drivers to "Start your engines" just before the beginning of the race on Sunday, July 31, 2011. — Photo by Simon Bruty1 of 15
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