En español | Colorful and cool might say it best. In this slide show of photographs by Simon Bruty, Jeff Gordon and his Hendrick Motorsports team go through a typical routine before and on race day as they prepare for this year's NASCAR Sprint Cup Brickyard 400. Whether suited and helmeted for the race or advocating for the Drive to End Hunger, Gordon never loses his steely gaze on the ultimate goal: getting #24 to the checkered flag first.
Ella Sofia, Gordon's 4-year-old daughter, cuddles in Daddy's arms on race day. Jeff and his wife, Ingrid (to his immediate right), also have a son, Leo Benjamin, who was born in the summer of 2010 and is not yet quite as big a fan as his sister. — Photo by Simon Bruty