Alert
Close

Dylan Talks! AARP exclusive interview and in-depth look at the American icon. Read now

Highlights

Close

Bob Dylan Talks!
Caucasian couple looking at a laptop computer together

Horoscope

Capricorn - AARP Horoscope

Look at what your future holds if your birthday is between Dec. 22 & Jan. 19

CONTESTS & SWEEPS

Life Reimagined Renew Year

2015 LIFE@50+ MIAMI

Miami skyline viewed through palm trees.

Enjoy fun in the sun during Life@50+, May 14-16, 2015

Most Popular

Viewed

Prime Time Radio

'The Face-to-Face Book' Is Eye Opening

Why word-of-mouth advertising is often more profitable

Companies spend millions on social networking without anb understanding of how it affects the market. For the Face to Face radio piece on businesses and social media.

Companies spend millions on social networking without an understanding of how it affects the market. — Photo by John Lund

There's no denying the impact of social media; Facebook alone is nearing 3 billion worldwide users, trading photos and funny comments. But what about businesses? While companies have rushed to capitalize on the frenzy, two curious consultants are finding after six years of extensive surveys that even business biggies such as Apple and General Mills have been best served by a more traditional approach to advertising — talking to people. In this episode of Prime Time Radio, Brad Fay, of the Keller Fay Group, explains his and partner Ed Keller's findings in the newly published The Face-to-Face Book.

See also: How social media can hurt your job search.

video extras

Little-known fact: Adults 65-plus are adopting Facebook faster than any other group.

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

AARP Bookstore

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Pepperoni Pizza, Papa Johns Superbowl promotion for AARP members

Members save 25% off regular menu price orders at Papa John's.

Member Benefit AARP Regal 2

Members pay $8 for Regal ePremiere tickets purchased online. Conditions apply.

McCormick and Schmicks (McCormick and Schmicks)

Members save 10% every day when dining at McCormick and Schmick's.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.