A five-minute stroll through your local Wal-Mart, Lowe's, or Home Depot will confirm what your cable-television provider already knows: we have become a NASCAR nation, a realm of fanatically loyal viewers with an inexhaustible appetite for NASCAR-related TV programming and product tie-ins. The sheer ubiquity of NASCAR today makes it difficult to conceive of a time when the sport of stock-car racing was accorded only passing notice by media outlets north of the Mason-Dixon line. … Back to Article
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