Hollywood movie mogul and current head of the Mandalay Entertainment Group, Peter Guber talks about the power of telling purposeful stories.
Guber explains why people are wired to need stories and how the skill of storytelling has helped him really connect with people and get ahead in life. In his book, Tell to Win he discusses many storytelling principles using examples from his personal life and specific Hollywood stories, including how he sealed the deal to produce the ever popular film, Gorillas in the Midst.
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