Alert
Close

Think you know AARP? What you don't know about us may surprise you. Discover all the 'Real Possibilities'

Highlights

Open

2015 LIFE@50+ MIAMI

Miami skyline viewed through palm trees.

Enjoy fun in the sun during Life@50+, May 14-16, 2015

AARP-iPad-ePub-app

AARP TV

Watch episodes of AARP Live and other AARP broadcasts.

Most Popular

Viewed

Prime Time Radio

The Story of Winning

Connect, persuade, and triumph with the hidden power of story telling.

"Whether you know it or not, everyone's in the emotional transportation business," says Peter Guber, CEO of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors.



Tell to Win, by Peter Guber

In his book, Tell to Win, he pulls from an arsenal of experiences to validate the power of telling purposeful stories to move partners, shareholders, customers, and employees to act, close the sale, or seal the deal.


In this excerpt, Guber tells Prime Time Radio host, Mike Cuthbert, the significance in knowing who your characters are, and his "aha" moment when producing the popular film, Rain Man.

Back to Article

Tell Us WhatYou Think

Please leave your comment below.

AARP Bookstore

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Cirque Du Soleil

Members save up to 20% on live Cirque du Soleil shows with their AARP membership card.

Member Benefit AARP Regal 2

Members pay $8 for Regal ePremiere tickets purchased online. Conditions apply.

Movies Unlimited

Members save 10% on purchases of DVDs & Blu-ray discs from Movies Unlimited.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.