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Every Winner Tells a Story

A master in the art of telling — and selling — stories explains how they can function as management tools

Peter Guber — studio head, NBA team co-owner, film producer and professor — starts his new collection of business advice, Tell to Win, by casually remarking, "Let me give away the ending of this book …" The feint makes you feel you've just been outmaneuvered in a pitch meeting where the author intends to sell you, the reader, his vision. … Back to Article

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