The Big Shift

Marc Freedman’s The Big Shift argues that society is not acknowledging one simple obvious fact: While we are all getting older, most of us are not yet old. With decades of healthy living opening up between retirement and old age, there is a new stage of life, the encore stage.

Freedman explains to Prime Time Radio host Mike Cuthbert why people in this new stage of life will soon be America’s largest and possibly most important demographic.