I was totally gob-smacked after reading this article. Can this be true? Read for yourself - it’s a real eye-opener!
The "Millennials" Are Coming - PART I
(CBS) This story was originally broadcast on Nov. 11, 2007. It was updated on May 23, 2008.
A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, "millennials." There are about 80 million of them, born between 1980 and 1995, and they’re rapidly taking over from the baby boomers that are now pushing 60.
They were raised by doting parents who told them they are special, played in little leagues with no winners or losers, or all winners. They are laden with trophies just for participating and they think your business-as-usual ethic is for the birds. And if you persist in the belief, you can take your job and shove it.
As correspondent Morley Safer first reported last November, corporate America is so unnerved by all this that companies like Merrill Lynch, Ernst & Young, and scores of others are hiring consultants to teach them how to deal with this generation that only takes "yes" for an answer.
**********
The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. Just ask Marian Salzman, an ad agency executive who has been managing and tracking millennials since they entered the workforce. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come first.
Faced with new employees who want to roll into work with their iPods and flip flops around noon, but still be CEO by Friday, companies are realizing that the era of the buttoned down exec happy to have a job is as dead as the three-Martini lunch.
"These young people will tell you what time their yoga class is and the day’s work will be organized around the fact that they have this commitment. So you actually envy them. How wonderful it is to be young and have your priorities so clear. Flipside of it is how awful it is to be managing the extension, sort of, of the teenage babysitting pool," Salzman tells Safer.
All of which has led, as you’d expect, to a whole new industry -- or epidemic -- of consultants, experts they allege, in how to motivate, train and, yes, sometimes nanny the extraterrestrials who’ve taken over the workplace.
Mary Crane, who once whipped up soufflés for the White House, now offers crash courses for millennials in, well, the obvious. "As to the tattoos just make sure they stay covered up within the office, especially if you are going to be meeting clients," she advises her clients.
It’s a future of sweet talking bosses, no more "Pay your dues just like I did." If this generation knows anything, it’s that there are more jobs than young people to fill them.
"I believe that they actually think of themselves like merchandise on eBay. ’If you don’t want me, Mr. Employer, I’ll go sell myself down the street. I’ll probably get more money. I’ll definitely get a better experience. And by the way, they’ll adore me. You only like me,’" Salzman says.
Wall Street Journal columnist, Jeffrey Zaslow, covers trends in the workplace . . . and cites parents as the root of the millennials mindset. We, as parents . . . said, ’You, Junior, are special, and you’re special and you’re special and you’re special.’ And for doing what? We didn’t really explain that," Zaslow says.
"But isn’t this generation, particularly of middle class kids, really quite special? Aren’t they, in some ways, much better than your generation, certainly mine," Safer remarks.
"Well, except, when we were younger, you had a piano teacher who expected you to practice your piano and work hard at it, and the parents expected it. And now, the parents say, ’Have fun, learn the piano, practice a little bit.’ So, there’s not the expectation that they will achieve and work hard," Zaslow says. "It’s not the same work ethic."
Zaslow says that the coddling virus continues to eat away even when junior goes off to college. "I heard from several professors who said, a student will come up after class and say, ’I don’t like my grade, and my mom wants to talk to you, here’s the phone,’" he says. "And the students think it’s like a service. ’I deserve an A because I’m paying for it. What are you giving me a C for?’"
End of Part I (see Journal #8 for Part II)
