Offline 
Background
Birthday: November 19
Gender: Male
Location:
PORTLAND
United States
PORTLAND
United States
Work:
Co-founder and CEO of Consumer Cellular
Co-founder and CEO of Consumer Cellular
Cell Phone and Cell Plans Have Your Head Spinning?Cell Phones Getting back to Basics
In a recent survey of our customers, we found that out of the over 800 respondents, the majority (nearly 78%) cited that they just want to use a cell phone for the most fundamental of tasks: Making and receiving calls.
Many of us already have a computer, a camera, and a music player and don’t need another one built in to our phones. We want a PHONE, nothing more. Remember when phones were just phones and not all these complicated things tied into one? I sure do, and that’s what I understand many customers continue to want.
Other items that customers noted as important when it comes to cell phones and service:
- Quality of Service (76 percent)
- Coverage area (70.4 percent)
- Knowledge, friendly customer support (55.5 percent)
- No long-term commitments (73.6 percent)
- Simple, easy to understand pricing (71.7 percent)
- Easy to read, enlarged buttons and display text (62 percent)
While many younger consumers just want smaller, faster, and more features when it comes to cell phones, it’s refreshing to know that many mature consumers still just want the basics, and that’s why we continue to keep it simple.
There are no comments for this item.
journal Details
Added: Sep 28, 2009
Views: 254
Comments: 0
Bookmarks: 0
Views: 254
Comments: 0
Bookmarks: 0
Groups
No groups selected.
