A little while ago, ESPN put out a beta advertisement on their site and shortly there after the refresh replaced the old layout. The new look is less cluttered and uses larger elements, from selected headlines to graphical treatments. But overall it’s not all that shocking at first.
There was the sponsorship by Ford F-150 in the initial days, but it’s not unusual to have custom ads/sponsorships on high traffic site like this. And this size was much more effective without being as obtrusive as the regular leaderboards. Off course the sponsorship included overlays and those are always annoying.
Reading their own feature list, you can see that the ‘Main Engagement and Carousel’ is designed to transform the look from the heavy editorial and stats look to something more along the broadcast genre.
They’re pushing the 16:9 HD format: no surprise there. Along with dynamic leads allowing for more secondary features to be highlighted in the same real-estate.
The familiar score board is still there; thank god!
The navigation seems to be the most significant improvement over the old site. Moving from one sport to another, the color palette and stylistic treatments change. But the navigation stays where it is as it should be. Gone are the days of silos and their own unique navigational structure. If they had done nothing else, this alone would have been a welcomed change.
Off course they still seem to have some internal bureaucracies to deal with apparently. Or at least the phased refresh hasn’t expanded to ESPNsoccernet and the like, which is still sporting the old navigation system.
The recent refreshes in the portal or publication world seems to follow the same trend: wider, bigger, cleaner, more legible with bigger photos/video and more modular approach. But I’ve seen more inspiring redesigns then this. The Time.com’s redesign took a lot of influence from the print magazine and demonstrated a whole new way of organizing content for that web site. There is a great interview with Sean Villafranca and Shivani York on spd.org about those changes.
There are small issues too with ESPN, the width of the grid changing from one area to the next for example. But the biggest complaint from the fans seems to be the shift away from the newspaper like layout with occasional video content, to large format video and live coverage environment. Unless you count the countless comments saying ‘why did you change my site!’ Anyway, the inmates are not happy. Read for yourself.
It’s really tough reading ruthless comments from your users about the redesign they don’t welcome or appreciate. The improvement is definitely there, but the content is not in the same exact location or many relationships (i.e. content paring) are changed from before. The fans are complaining about not finding things, which really means ‘you moved something i had developed mussel memory for, and now I’m pissed!’
And then there are those bugs and usability oversights that happen with a new site launch.
There are some folks that are gradually getting used to the new layout. But that’s a minority at the time I wrote this. It just goes to show that people really have a hard time with change. Perhaps it would have been wise to leave the site in public beta for a much longer period. Or maybe the changes needed to be phased in more, even though this is not a major redesign. I feel for the designers and architects of this project. There is no easy way to change something that has been getting cluttered more and more over the years. People have established their own maps of paths to retrieve content. Even if they agree that this new layout is simpler, they’ll claim its convoluted because the stats they used to find in 4 click with out looking where they clicked, is now 2 clicks away in a spot they have to learn about.
Designing for high frequency, repeat visit, is indeed very tough.
Originally posted at http://www.platypusfarm.com/?p=499