The U.S. Senate Committee on Commerce, Science and Transportation held a hearing on November 17 to better understand a new scam that has surfaced on the Internet. Members of the committee claim that marketers Vertrue, Webloyalty, and Affinion generated more than $1.4 billion by tricking Web shoppers into joining fake customer loyalty programs. Web retailers accepted big money, a combined sum of $792 million, to share their customers’ credit-card information with the marketers. Sites such as 1-800 Flowers, Buy.com, Classmates.com, Continental Airlines, Fandango, Orbitz and Priceline.com made millions of Dollars by participating in the [...]

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