COLUMBUS, Ohio
United States
AARP lauds Ohio delegation for Medicare Fairness Act voteAARP lauches new TV advertising campaign to inform members
“We’re fighting to guarantee that you’ll never be denied coverage because of your health or age.”
AARP launched its latest multimillion-dollar phase of its health care reform campaign with new advertising emphasizing the Association’s fight to protect Medicare benefits and guarantee Americans can’t be denied coverage because of their age or health.
“AARP’s been fighting for affordable health care for our members for more than 50 years,” said AARP Executive Vice President Nancy LeaMond. “Health care reform must protect the benefits people in Medicare have today, and ensure that all of our members – younger or older, healthy or sick – have access to affordable coverage.”
The latest television ads focus on what AARP is fighting for, both for people in Medicare and for the Association’s younger members, who often struggle to find coverage in the private market. One television spot notes: “We’re fighting to guarantee that you’ll never be denied coverage because of your health or age, to prevent anyone from coming between you and your doctor, and to make sure patients don’t take a backseat to insurance companies.”
AARP’s ads also reinforce the Association’s commitment to protect Medicare: “AARP has fought to guarantee none of the benefits you earned were ever taken away…. We’re continuing that fight by protecting your freedom to choose the doctors and treatments you need. And to have your tax dollars go toward your care—not insurance company subsidies.”
This phase of AARP’s advertising will run nationally online and on television, as well as locally on radio and in print outlets. The ads will appear on networks including CNBC, CNN, MSNBC, NBC, The Weather Channel, Travel Channel and USA. Online ads will be featured on ABCNews.com, American Greetings, CNN.com, The Motley Fool and other major web sites.
All of AARP’s health care reform advertising is available to view online at http://aarp.convio.net/site/PageNavigator/Myths_vs_Facts_campaign.
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