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AARP COO Tom Nelson recently wrote this for Huffington Post.

For those of us immersed in changing public policy -- whether that means affordable health care, clean energy, consumer protection, financial regulation or another issue -- this has been a season of intense involvement. But government action is not the only way to improve the quality of life for our neighbors and our communities; it's going to take significant individual engagement as well.

The Entertainment Industry Foundation (EIF) has made an industry-wide commitment to embed messages of volunteer service in dozens of television shows this week. At AARP, we're working with EIF to promote service and connect people with countless opportunities to become engaged in helping others through www.CreateTheGood.org .

Create The Good promotes service and removes obstacles. It offers an easy path to service whether people have five minutes, five hours or five days to contribute.

Check us out at www.CreateTheGood.org . You'll find ideas for service brought to life -- through do-it-yourself kits, how-to videos and ways to connect with other volunteers in your area.

Americans are ready to serve. Research conducted last year for AARP found that four in 10 people ages 44 to 79 expected to volunteer more in the next five years. Their talent, experience and energy can make a real difference in solving problems and serving others. Now they have a new tool to help move from good intentions to powerful action.

The unending capacity to make lives better through public policy and civic engagement has always defined our country. Now it's up to each of us to help improve our communities and the lives of those around us.

Read more at: http://www.huffingtonpost.com/tom-nelson/serve-the-community-with_b_327450.html