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AARP and Coupons.com today announced a new relationship
to help consumers save money and, at the same time, give back to
those in need. The AARP Grocery Coupon Center powered by Coupons.com (
www.GroceryCouponCenter.com
) allows people of all ages to access coupons that will
help them save on everyday items from dozens of leading brands.
Beginning today and continuing through the holiday
season, for each coupon printed from the Grocery Coupon Center and
redeemed by December 31, 2009, Coupons.com will donate five cents to
the customer’s choice of one of a selected number of AARP
Foundation charitable initiatives. The AARP Foundation, AARP’s
affiliated charity, helps provide security, protection and
empowerment for older persons in need.
“Given this difficult economy, many people are
looking for ways to save money every day,” said Howard Byck,
senior vice president of lifestyle products and services for AARP
Services, Inc, the wholly-owned subsidiary of AARP. “The AARP
Grocery Coupon Center powered by Coupons.com will help people avoid
the time-consuming process of traditional
‘coupon-clipping’ by giving them convenient online
access to a collection of coupons they can print at home and then
use at their local grocery stores. At the same time, they can give
back to those in need.”
Coupon use in general has increased since the economic
downturn began, however the growth in popularity of coupons has been
particularly significant among AARP members. In fact, a 2008
Scarborough Research report found that more than 79 percent of AARP
members reported using coupons for groceries at least once in the
previous 12 months. The Grocery Coupon Center will make available as
many as 100 or more valuable coupons at any given time, with an
average savings of more than one dollar per coupon.
“Digital coupon use is growing dramatically, as
more and more consumers are looking to save money,” said
Steven Boal, CEO of Coupons.com Incorporated. “We are
providing 24/7 access to the coupons that shoppers want and
simultaneously allowing them to direct contributions to worthy
causes supported by the AARP Foundation. The more consumers save,
the more we give.”
Users of the Grocery Coupon Center can choose to direct
donations to one of nine AARP Foundation initiatives designed to:
Assist individuals struggling with the high cost of
prescription drugs and basic necessities;
Provide job training and assistance to older
Americans who need to work to make ends meet;
Help lower-income taxpayers qualify for the right
deductions and credits;
Protect older Americans from consumer fraud and
identity theft;
Protect against age discrimination;
Help seniors manage their finances so they can remain
in their homes and retain their independence;
Support grandparents raising grandchildren;
Provide education and training to older women
reentering the workforce to support their families; or
Help improve the lives of all seniors.
At least through Dec. 31, the AARP Grocery Coupon
Center powered by Coupons.com is available to everyone.