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Called “I Participate,” the Entertainment Industry Foundation hopes to make service a part of who we are as Americans--and AARP’s Create The Good is sharing the spotlight.

TV ads and network shows which aired in October pointed viewers to iparticipateusa.org, which features a prominent link to the newly redesigned CreateTheGood.org Web site.

AARP has produced a Create The Good public service announcement starring country singing celebrity Faith Hill. Chances are you did if you watch primetime TV during EIF week in October. About 70 network daytime and primetime shows featured a service theme as part of their story lines. (See Bulletin Today’s “On Prime Time – a Push for Volunteers.”)