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Online Extra: Brain Aerobics

May 2007

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With a boomer turning 60 every seven seconds, gaming companies are targeting an older market. Andrew Carle, assistant professor and director of George Mason University’s Program in Assisted Living/Senior Housing, takes a look at Nintendo’s Brain Age.

This hand-held game is designed to exercise the area of the brain where memory is stored. “And you can play against your grandchildren,” Carle adds.