Reporting

AARP.org's advertising partners have 24/7 access to reporting on the banner components of their campaigns using DoubleClick's DART for Publishers.

DART for Publishers (DFP), a hosted, enterprise-class advertising serving and management solution, helps Web publishers efficiently manage, serve and report on online ads.

DFP 5, the latest version, offers sophisticated targeting capabilities, industry standard ad serving technology, and robust reporting. Its extensive features and functionality allow publishers to manage, serve and report on their ads through its central servers. An industry leader, it is also the most advanced ad management platform on the market today.

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