Advertising Specifications
General Ad Requirements for AARP.org
- We accept GIF, JPEG, SWF and Third Party Served ads. (Email newsletter advertising can only accept GIF, JPEG, or text ads.)
- Creative with a white background must have a minimum 1-pixel border to differentiate the ad from AARP.org content.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop"controls.
- Up to 3 additional loads of up to 50K each may be initiated after a user moves their cursor over or clicks on the ad.
- When using Flash, the frame rate must be less than 18 frames per second; twelve frames per second is preferred.
- Specific Rich Media instructions available upon request.
Standard Banner and Button Sizes
| Product | Pixel Size | File Size |
Rich Media File Size |
Animation Time |
| Full Banner | 468x60 | 20K | 30K | Unlimited |
| Square Button | 125x125 | 15K | 20K | 30 seconds |
| Button (1) | 120x90 | 15K | 20K | 30 seconds |
| Leaderboard (Spring 2005) | 728x90 | 25K | 35K | Unlimited |
| Vertical Banner (Spring 2005) | 120x240 | 25K | 35K | 30 seconds |
Size Examples
Current
468x60
125x125
120x90
New in Spring 2005
120x240
728x90
Click
here for example of this ad size.
See example of
new AARP.org page for Spring 2005
Email Newsletters: with the exception of the Hot Deals Newsletter
- 25 words and a hyperlink
OR - 125x125 Banner, 12K max (GIF or JPEG only)
- Hot Deals Specifications Template
Delivery Deadline:
Banners: 5 business days prior to start date
Multiple banner rotations of more than 3 ads per month require an additional 3 days
Newsletter: 10 business days prior to drop date
Newsletters are issued on a biweekly and/or monthly basis. Please contact sales to coordinate timing and availability.
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