Marketing to 50+

More and more U.S. adults over 50 have computer access (approximately 36 million), with most of those using their computers to go online. They bank, they buy, they search, they read, they contribute. But how hard is it for them to find what they need? AARP is convening a community of those who use the Web to provide information and services to older adults, those who write about this subject, or those who develop Web content for clients with older adult audiences.

Designing Web Sites for Older Users: Comparing AARP's Studies to Earlier Findings

This article compares AARP's findings with earlier research done by Fidelity Investments.

Doing the Math: Older Adults Online

How many older adults are online? It depends on who you ask. But recent estimates suggest that about 36 million adults over 50 access the Internet.

Older Adults Online: Useful Resources

You can review resources from AARP, find links to other studies and demographic information, links to useful usability references, or links to related organizations.