Why 50+
The 50+ members are unprecedented in their size and influence. As the great wave of the boomers move into the second half of their lives, the 50+ market will be more active, healthy and independent than ever before. The AARP Online Network offers a unique opportunity for companies to build their brands with the 50+ market.
Today's 50+ Market
- The 50+ market makes up 35% of the US population. 1
- People over 50 control 75% of the nations wealth. 2
- 50+ users make up a third of the online population. 3
The Bright, Booming Future
- In 2007, 50% of Boomers will be over 50, and in 7 years the last boomer will be 50 years old. 4
- Boomers spend $2 trillion on goods and services annually. 5
- 89% of Boomers advise their friends on purchasing decisions, and 93% of boomers identify their friends as trusted sources. 6
1 Source: 2006 Fitness Business Pro
2 Source: 2006 Atlanta-Journal Constitution
3 Source: 2006 iMedia Connection
4 Source: 2004 AARP
5 Source: 2007 Nielsen Company
6 Source: 2007 KRC Research
