Specifications
- AARP accepts GIF, JPEG, Flash and third-party served tags and certain rich media
- Email newsletter advertising can only accept text ads or GIF/JPEGs that AARP hostswe host
- Creative with a white background must have a minimum 1 pixel border to differentiate the ad from AARP network content
- Any sound, expansion or videoplay must be user-initiated and clearly labeled with "Play" and "Stop", and/or "Close" controls.
- Hyperlinks should spawn in a new window
- AARP utilizes DoubleClick for Publishers (DFP)
- Due to content quality, all creative assets must be approved by AARP.
| Ad Unit | Pixel Dimensions | File Size | Rich Media Size | Animation Time |
| Square Button | 125 × 125 | 20K | 20K | 3 Frames and 30 seconds, 3 loops |
| Wide Skyscraper | 160 × 600 | 35K | 35K | 3 Frames and 30 seconds, 3 loops |
| Skyscraper | 120 × 600 | 35K | 35K | 3 Frames and 30 seconds, 3 loops |
| Medium Rectangle | 300 × 250 | 35K | 35K | 3 Frames and 30 seconds, 3 loops |
| Leaderboard | 728 × 90 | 35K | 35K | Unlimited |
| Newsletter (image) | 125 × 125 | 20K | N/A | 3 Frames and 30 seconds, 3 loops |
Download AARP's Creative Asset Specifications document for detailed spec information on banner and eNewsletter placements.
Download AARP's Webvertorial Specifications document for detailed spec information for our Webvertorials.
