Opportunities and Rates
- The AARP Online Network
- Why 50+
- Demographics
- Opportunities and Rates
- Specifications
- Advertising Policies
- Online Application
From display ads and e-newsletters to webvertorials and more, you’ll have multiple opportunities to increase awareness and consideration with the 50+audience across AARP’s entire online offering.
Display Advertising
Take advantage of popular, relevant, and high-traffic topic areas throughout the site with 5 different display sizes to help you reach all of our site visitors.
Channel or Subchannel Takeover
AARP gives online advertisers the option of dominating all ad slots on a particular page, topic or subtopic, providing exceptional high-impact placement within The AARP Online Network.
Rich Media Capabilities
User initiated video units and expandable units give you greater impact than standard units and attract the user to interact with your brand.
Webvertorials
Webvertorials give you a showcase for your message within the AARP Online Network brands. We can produce the copy and creative for you, along with navigation to your Website.
Download AARP's Media Kit for more information on advertising on AARP's online network.
| Banner Placements | ||
| RON | Dimensions | CPM |
| Square Button | 125 × 125 | $27 |
| Leaderboard | 728 × 90 | $27 |
| Medium Rectangle | 300 × 250 | $27 |
| Wide Skyscraper | 160 × 600 | $27 |
| Skyscraper | 120 × 600 | $27 |
| Banner Targeting | ||
| Topic Targetting | Any Size | $35 |
| Sub Topic Targetting | Any Size | $55 |
| Geo Targetting - RON | Any Size | $40 |
| Geo Targetting - Topic | Any Size | $55 |
| Geo Targetting - Sub Topic | Any Size | $65 |
| Exclusive Opportunities | ||
| Custom Editorial | Cost | |
| Webvertorial Includes promotional impressions |
600 words | $60,000 |
| eNewsletters | ||
| Newsletter Type | Circulation* | Cost Per Mailing |
| Webletter | 1,650,000 | $12,000 |
| Travel | 140,000 | 7,500 |
| Computers and Technology | 80,000 | 5,000 |
| Health and Wellness | 65,000 | 5,000 |
| Lifelong Learning | 41,000 | 1,500 |
| Humor and Hobbies | 35,000 | 1,500 |
| Money and Work | 35,000 | 1,500 |
| Care and Family | 26,000 | 1,500 |
| Book Talk | 17,000 | 1,000 |
* Please contact your sales representative for the most up to date circulation information.
Advertiser responsible for costs of third party served rich media.
