Demographics
Today's AARP Online visitors are hip, happy, and healthy. They are powerful in number, surprisingly tech savvy, and redefining our expectations on age, vitality, and life. The AARP Online Network allows companies like yours to build their brands with the active and affluent 50+ market.
AARP Online Visitors Are Active, Diverse, and Savvy 1
- 42.9% Male
- 57.1 Female
- 69.1 Married
- Mean Age: 54.9
- Mean HHI: $70,038
- 66.5% Employed
- 92% have been online for 3+ years
- 61% go online every day
- 78% go online 3+ times a week
- 77% have broadband access
They Know Their Way Around the AARP Online Network 2
- Over 2 million average unique visitors a month
- Over 16 million average page views a month
- Average time spent on site: 6 minutes
- Average page views : 5.4
1 Source: Nielsen//NetRatings @Plan Report, Spring 2007
2 Source: 2007 Comscore Networks
