Ad Guide

The AARP Online Network
Today, the 50+ market makes up 35% of the US population and a third of the online population. The AARP Online Network reaches them with more content, more variety, and more relevance than any other network.

Why 50+
As the great wave of the boomers move into the second half of their lives, the 50 plus market will be more active, healthy and independent than ever before.

Demographics
Today's AARP Online visitors are powerful in number, surprisingly tech savvy, and redefining our expectations on age, vitality, and life.

Opportunities and Rates
The AARP Online Network allows companies like yours to build their brands with the active and affluent 50+ market by unique online advertising opportunities.

Specifications
The AARP Online Network adheres to IAB standards. Download the AARP Creative Asset Specification or Webvertorial Specification sheets for detailed information for designers and developers.

Advertising Policies
These guidelines generally address advertising and product situations in which you may be interested for advertising on the AARP Online Network.

Online Application
All new advertising proposals go through an extensive review process to ensure that we are upholding our commitment to our members and the marketplace. For full consideration, it is essential to have a complete understanding of your product or service to fully examine the benefits it could bring AARP members.

Email Newsletters

Sign up for AARP news, discount information, tips for healthy living, retirement planning and more.