Study after study turns up troves of insights into the Boomer mindset. So much is known about Boomer consumers that they have basically branded a desired lifestyle.
We know they want health and money, accompanied by mobility – the freedom to do what they want, when they want, however they want. Boomers want independence, choice, and control.
And we know that Boomers think about legacy, purpose, and becoming their “next best selves.” They seek meaning in their work, they are open to new experiences, and they desire self-awareness, a theme consistent with their sense of life as a journey.
The Boomer of today and tomorrow is asking “What’s next?”
Nowhere is this sense of responsibility more evident than in managing personal health. Again, there is data backing up the view that Boomers want to be more proactive and in charge of their health.
The notion of the consumer as a partner in health really is the beating heart of the next generation of healthcare. Indeed, healthcare support is increasingly balanced in ways that involve patients in making holistic, personal decisions about their health.
And there is a hunger for health knowledge. Recently, AARP conducted a survey of doctors and members of their staff with the intention of identifying specific learning needs of interest to physicians and clinical support staff, office staff or patients when serving 50+patients. Wellness, prevention and chronic disease management treatment management topics were of most interest to physicians, while they wish their patients knew more about prevention.
Fortunately, AARP is meeting 50+ folks where they are with new offerings and opportunities that provide exactly that: the means, resources, and information to take charge of their health.
At the end of the day, AARP is interested empowering individuals with tools to be full partners in their health care.
As well, AARP makes it easy for people to nourish their spiritual health. Our members tell us every day that good health isn’t just about being physically healthy. It’s also about giving – to your community and your country – in whatever ways suit your interests.
We do that through Create the Good, AARP’s answer to the new spirit of service that is sweeping the country and enlisting Americans of all ages in solving problems with citizen-powered solutions.
With a lifetime of skills, experience and wisdom, Boomers and older Americans have much to contribute. Four in ten want to help even more than they do now. As our nation faces growing challenges, Create the Good can lead you to networks of like-minded citizens and to hundreds of opportunities to share 5 minutes, 5 hours or five days making a difference.
Today more than 9 million people engage in AARP’s work as volunteers, donors and activists. Our volunteer programs provide more than $187 million in economic impact—and that’s just through the Tax-Aide and Driver Safety programs. Last year over 32,000 Tax-Aide volunteers helped nearly 3 million people!
What Create the Good really boils down to is committing to a healthy lifestyle that matters to others who need a hand. It is connecting or re-connecting people to our common humanity, as citizens who care about the welfare of their communities, and about the condition in which they leave the world for future generations.