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Ad Campaigns Show AARP's Commitment to All Generations

AARP is going prime time in a big way. Our members care deeply about the world they are leaving for their children and grandchildren, and our new ads show that AARP is a multigenerational, diverse organization committed to championing the future of our members - and the future of every generation. The ads focus on our members' five core needs: the need for health; the need for financial security; the need to contribute or give back to society; the need for community and to stay connected to family, friends and social networks; and the need to play and enjoy life.

"I’m too young to vote."

photo: young girl

"It's way too important"

photo: young boy

But if they could vote, these "Future Champions" would vote for the candidate who will fix health care, protect Social Security and pensions. "Too Young" and "Too Important" (Windows Media Player required), the latest spots in AARP’s "Future Champions" campaign, are the first to specifically promote Divided We Fail by asking viewers to demand action and answers on health care and financial security at

One Voice

photo: woman

photo: two men

These spots celebrate the diversity of the Hispanic community by featuring people from multiple cultures who state that while they may come from different places they all share the same hopes and dreams to stay healthy, be financially secure, give back to the community and live life to the fullest surrounded by family and friends. For more visit AARP Segunda Juventud, AARP's bilingual magazine.

"Sometimes I think grown-ups have more fun than kids!"

photo: young boy

As part of its ongoing "Future Champions" campaign, AARP unveiled a new TV ad to focus on the ways it helps its members and their families enjoy life to the fullest (Windows Media Player required). From travel and lifelong learning to music and spending time with grandkids, AARP responds to the needs of its members and helps champion the future of every generation.

Future Champions

photo: young girl

"Future Champions," (Windows Media Player required) features children commenting on behalf of all generations about the need to find real long-term solutions to some of America's most pressing issues - health care and long-term financial security.

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What We Do We Do For All

photo: woman celebrating birthday

"What We Do We Do for All" uses birthday celebrations to show the many facets of our members and future members in an energetic, engaging way, and signals the evolution of today's and tomorrow's AARP.

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