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AARP E-Newsletter to Monitor 50+ Worker Trends

AARP SmartBrief offers HR and company leaders mature worker news

A new biweekly e-newsletter from AARP will help company leaders and HR professionals monitor the latest news, research and workplace trends about America’s aging workforce.

AARP SmartBrief gathers news stories from sources across the country on topics such as worker preferences, employer practices, legal developments and new research studies. Each e-mail digest also includes a section highlighting resources on 50+ workers, “winning strategies” for recruiting and retaining mature workers, and news on AARP research and events.

“We are excited about this new service for HR experts and employers,” said Deborah Russell, AARP’s Director of Workforce Issues. “Not only will AARP SmartBrief save employers the time and effort of searching the Web for relevant news, it will help them stay on top of what their competitors are doing to meet the challenges of the changing workforce.”

The e-newsletter, which is being provided at no cost, is yet another tool provided by AARP to help employers prepare for an aging workforce. AARP annually names a list of AARP Best Employers for Workers Over 50 and has developed best practices and strategies for companies to attract and retain older workers. The 2006 Best Employers will be announced at the end of August. AARP has also united with industry leaders to create the Alliance for an Experienced Workforce, which helps employers understand, plan for, and create workplaces that successfully engage and utilize the skills of workers over the age of 50.

Employers can subscribe to AARP SmartBrief, see the Best Employers rankings, and learn more about the Alliance for an Experienced Workforce by visiting AARP’s Employer Resource Center at www.aarp.org/employerresourcecenter.

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website, www.aarp.org. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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MEDIA CONTACTS

If you are an AARP member and not with the press, call 1-888-OUR-AARP or email member@aarp.org.

 

For media inquiries, please contact the AARP Media Relations Office at (202) 434-2560 or media@aarp.org.

 

Facebook: AARP Media Relations

Twitter: @aarpmedia

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