AARP The Magazine's readership increased seven percent reaching 29.9 million adults—or 14 percent of all adults in the U.S.—according to the recently released Fall 2006 MRI report. The magazine is up 3.4 percent in household income to $53,453 and home value rose 13 percent to $277,038. The 50-59 age-segmented edition, which reaches over 12.5 million readers, has a household income of $70,106.
AARP The Magazine maintained its number one position (87 percent) for the third year in a row for "Read In Home," which is widely recognized as the preferred environment for generating the most effective response for advertisements. It ranked number two for "Loyal Readers," reading four out of four issues, among all 200 magazines measured.
This news comes on the heels of AARP The Magazine's impressive ad page and revenue growth in 2006. AARP The Magazine is up 15 percent in ad pages from January to September of 2006 vs. the same period last year, according to the most recently released data from the Publishers Information Bureau (PIB). AARP The Magazine carried 285 pages for the first nine months of 2006, representing 37 more pages than the same period in 2005. Growth in categories such as beauty, food and beverages and retail contributed to the increase in ad pages.
"AARP The Magazine remains the only source that allows marketers to speak directly to the 50+ market and help advertisers drive their business exponentially," said Jim Fishman, Vice President/ Publisher, AARP Services, Inc. "We are pleased to deliver our advertisers an even larger and more affluent audience."
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website, www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
About AARP Services, Incorporated (ASI)
AARP Services, Inc., founded in 1999, is a wholly owned subsidiary of AARP. AARP Services manages the wide range of products and services that are offered as benefits to AARP's 36+ million members. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services founded AARP Financial Incorporated, a subsidiary that manages AARP-endorsed financial products including AARP Funds; AARP Services develops new products, manages and markets products and services, creates and maintains partnership and sponsorship relationships, manages advertising for AARP Publications, and develops and manages AARP's award-winning Web site, www.aarp.org.