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AARP Partners with NNPA on Regional Workshops to Reach African Americans 50+

FOR IMMEDIATE RELEASE

Contact: AARP Media Relations, 202-434-2560, media@aarp.org

AARP is joining forces with one of the most powerful voices in the African American community to raise awareness about aging issues. AARP and the National Newspaper Publishers Association (NNPA) will host five regional workshops for NNPA publishers that will result in providing timely and relevant information to the African American community.

Today's announcement was made during the NNPA's 65th anniversary convention in Chicago.

"AARP is a membership organization whose mission is to meet the varied needs of the 50+ population," said Chief Diversity Officer Ron LeGrand. "Among the 50+ population there are many issues that are relevant to aging Africa Americans such as affordable prescription drugs, caregiving, economic security and fighting age discrimination. We want to make sure this information is easily and readily available to African Americans who may want to take advantage of or participate in AARP programs and activities."

"The Black Press of America reaches 15 million readers weekly with a medium age of 43. These are prime prospects for AARP membership," said Sonny Messiah-Jiles, NNPA Chair. "AARP has an opportunity to develop a stronger working relationship with NNPA members and advocate for the 50+ population. Partnering with AARP makes good sense. Our readers will be better informed about the variety of resources that are available to them."

AARP has been a leader and proponent of aging with dignity for older Americans for almost 50 years. "As we become an even more diverse nation, we want to continue to earn the trust and maintain our reputation of advocacy from current and future generations," LeGrand said.

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website, www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

The National Newspaper Publishers Association, also known as the Black Press of America, is a 65-year-old federation of more than 200 Black community newspapers from across the United States. Since World War II, it has also served as the industry's news service, a position that it has held without peer or competitor since the Associated Negro Press dissolved by 1970.

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MEDIA CONTACTS

If you are an AARP member and not with the press, call 1-888-OUR-AARP or email member@aarp.org.

 

For media inquiries, please contact the AARP Media Relations Office at (202) 434-2560 or media@aarp.org.

 

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